Twitter cards were launched way back in 2012, but uptake of this feature has only really taken off since the start of this year. When accompanied by Twitter's own analytics and advertising services, they can be a powerful tool in raising awareness of a brand or product. The greatest advantage they offer is the direct … Continue reading How to write winning Twitter cards
The secret to good PR is the ability to craft a story, a narrative in which the brand or product is the protagonist and which, ultimately, builds a long-term relationship that aids sales. Access to relevant, timely and appealing data can play a key role in building a narrative and maintaining a long-term conversation about … Continue reading Data – a PR’s dream
An interesting insight into the wider perception of PR: We often make it a point to mock the very worst public relations people and pitches that we see, on the principle that mocking PR is an honorable and useful activity. But are we all being too hard on the poor PR peons themselves? Yes, argues … Continue reading Do PR People Deserve Our Sympathy?
A message from the PRCA’s Director General: I am delighted to be able to inform you that the European Court of Justice has just handed down the final ruling in our four-year legal case against the NLA. The case, as you might recall, has been on one fundamental issue –the ability to distribute and access … Continue reading PRCA celebrates ‘Victory In Europe over the NLA’
Tyneside comedian Chris Ramsey took to Twitter to encourage @Dominos_UK to arrange for pizza to be delivered to him as he took a train from London to Newcastle, with the hashtag #PizzaOnATrain trending worldwide. After getting his 290,000 followers involved, including a few famous faces, the team at Dominos Doncaster took on the challenge, dropping … Continue reading Comedian’s tweet sets up social media chain reaction for Dominos
It has been a couple of months since AMEC announced the launch of Measurement Week - an industry initiative to turn the spotlight on the importance of PR measurement - and yet all has gone very quiet. I truly believe that this event could not be more timely or important. The PR industry is in … Continue reading Measurement Week 2014