YouTube at 10

Despite its ubiquity in modern life, it is hard to imagine that YouTube is today only celebrating its 10th birthday. YouTube, which receives in excess of 1 billion views each day, has transcended its purpose as a video sharing platform and is now the second largest search engine in the world, processing around 3 billion … Continue reading YouTube at 10

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Social media and the General Election

While we are still some way off using social media to place our votes in General Elections, the platform has become a crucial battleground for political parties. Even Twitter itself has got in on the act, issuing reminders to the public that they must register to vote. But how is Election 2015 playing out on … Continue reading Social media and the General Election

Brands, PR and April Fool’s Day

April Fool’s Day has presented brands with the opportunities to humanise themselves a little, with even the most serious businesses taking part to show off their sense of humour. Of course this is all driven by their PR department and in a bid to out-do one another, it would appear that April Fool’s Day has … Continue reading Brands, PR and April Fool’s Day

Eclipsing the competition

Interesting approach from Oreo – they are the top promoted trend for today and are looking to topple Jaffa Cake’s crown as the best known eclipse-associated snack with #oreoeclipse One in a long line of promoted and reactive social promotions for Oreo, but with the cost of top promoted tweets starting at £100k it’s a … Continue reading Eclipsing the competition

Roll-out the broadband, we’ll have a barrel of laughs

Most of the time I find myself writing about B2B PR or PR in general, as that is more aligned with my day job. However, this week I spotted a great consumer story that I thought worth sharing. Ever-innovative Virgin Media have celebrated the launch the half-way point of their network expansion in East London … Continue reading Roll-out the broadband, we’ll have a barrel of laughs

Formula E: A PR success story in progress

On Saturday 13th September 2014 a revolution began, signifying both the start of a new sport and the greatest ongoing example of PR in the world today. FIA Formula E is an electric racing category tasked with the dual responsibilities of driving the development of new sustainable technologies for the road cars of the future … Continue reading Formula E: A PR success story in progress

2015: Year of the hashtag

Loved by some, loathed by others, the concept of hashtags has been perhaps Twitter’s most divisive tool since its introduction in August 2007. However, 2015 has been highlighted as the year that the humble hashtag truly reaches maturity. The hashtag is now one of the most fundamental elements in social communications, with 83% of all … Continue reading 2015: Year of the hashtag