Brands, PR and April Fool’s Day

April Fool’s Day has presented brands with the opportunities to humanise themselves a little, with even the most serious businesses taking part to show off their sense of humour. Of course this is all driven by their PR department and in a bid to out-do one another, it would appear that April Fool’s Day has … Continue reading Brands, PR and April Fool’s Day

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Formula E: A PR success story in progress

On Saturday 13th September 2014 a revolution began, signifying both the start of a new sport and the greatest ongoing example of PR in the world today. FIA Formula E is an electric racing category tasked with the dual responsibilities of driving the development of new sustainable technologies for the road cars of the future … Continue reading Formula E: A PR success story in progress

2015: Year of the hashtag

Loved by some, loathed by others, the concept of hashtags has been perhaps Twitter’s most divisive tool since its introduction in August 2007. However, 2015 has been highlighted as the year that the humble hashtag truly reaches maturity. The hashtag is now one of the most fundamental elements in social communications, with 83% of all … Continue reading 2015: Year of the hashtag

Hashtag Wins & Fails

In an upcoming blog I'll be looking at why 2015 will be the year of the hashtag, but first I thought I would share a couple of examples of those that have been consummate successes and those that have left a bitter taste. #SuccessStories Make-A-Wish Foundation’s #SFBatKid In November 2013, the world fell in love … Continue reading Hashtag Wins & Fails

The P-P-P-Power of the Penguin

The temperature is falling, the nights are growing longer and the ever warming sight of tinsel is fast growing common - Christmas is on the way! As is now tradition, the first flurry of Christmas activity has been marked by the annual John Lewis advert and this year's has not disappointed. Encouraging each of us … Continue reading The P-P-P-Power of the Penguin

Making the most of millennials

As Bob Dylan once sang, "the times they are changin".Just as Generation Y seemed to be the definitive focus, millennials are now being grouped into Generation Z and bring with them a new set of challenges and possibilities for the communications sector.Here's how to make the most of the next big market:

Social media and B2B sales

Social media offers considerable sales opportunities for brands, but it is not just consumer products that are reaping the benefits of the platform. An estimated £3.1 billion will be spent on social media this year, up from just $716 million in 2013. Getting social sales right can be the key to getting to the next … Continue reading Social media and B2B sales