A guide to the best free social media tools – SocialBro

Having the right tools to support your social media programme is essential, whether developing a new social media account, driving greater levels of engagement or simply seeking deeper insight into your following. While there are a plethora of services out there, some can easily cost upwards of £20k per month for medium-sized accounts. The third … Continue reading A guide to the best free social media tools – SocialBro

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Through the looking glass

Wearable technology, particularly Google Glass, was the buzz of the communications world last year as these devices entered the mainstream and more manufacturers jumped on the bandwagon. In the last month alone, Google Glass has gone on sale in the UK, and Apple is set to announce its first foray into the iWatch game. However, … Continue reading Through the looking glass

A guide to the best free social media tools – Twitonomy

Having the right tools to support your social media programme is essential, whether developing a new social media account, driving greater levels of engagement or simply seeking deeper insight into your following. While there are a plethora of services out there, some can easily cost upwards of £20k per month for just medium-sized accounts. The … Continue reading A guide to the best free social media tools – Twitonomy

Vini Video Vici – Conquering with video

2014 is undisputedly the year of the video, and research has shown that videos increase people's understanding of a product or service by 74% Forget long-winded blogs or company articles, get the attention of your customers with short, sweet and insightful videos are the key to progress. This is as crucial for sharing the results … Continue reading Vini Video Vici – Conquering with video

The most important work skills for communications professionals

With the communications workplace evolving rapidly due to advances in technology, changes in the media and the very way in which we consume services and products, our professional skillset needs to adapt accordingly. Here are the 10 most important skills that you need to start working on right now so that you are ready for … Continue reading The most important work skills for communications professionals

How to write winning Twitter cards

Twitter cards were launched way back in 2012, but uptake of this feature has only really taken off since the start of this year. When accompanied by Twitter's own analytics and advertising services, they can be a powerful tool in raising awareness of a brand or product. The greatest advantage they offer is the direct … Continue reading How to write winning Twitter cards

Data – a PR’s dream

The secret to good PR is the ability to craft a story, a narrative in which the brand or product is the protagonist and which, ultimately, builds a long-term relationship that aids sales. Access to relevant, timely and appealing data can play a key role in building a narrative and maintaining a long-term conversation about … Continue reading Data – a PR’s dream