YouTube at 10

Despite its ubiquity in modern life, it is hard to imagine that YouTube is today only celebrating its 10th birthday. YouTube, which receives in excess of 1 billion views each day, has transcended its purpose as a video sharing platform and is now the second largest search engine in the world, processing around 3 billion … Continue reading YouTube at 10

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Social media and the General Election

While we are still some way off using social media to place our votes in General Elections, the platform has become a crucial battleground for political parties. Even Twitter itself has got in on the act, issuing reminders to the public that they must register to vote. But how is Election 2015 playing out on … Continue reading Social media and the General Election

Brands, PR and April Fool’s Day

April Fool’s Day has presented brands with the opportunities to humanise themselves a little, with even the most serious businesses taking part to show off their sense of humour. Of course this is all driven by their PR department and in a bid to out-do one another, it would appear that April Fool’s Day has … Continue reading Brands, PR and April Fool’s Day

The rise of real-time social video

Real-time, socially-enabled video is now a possibility and has the potential to be the biggest technology hit of 2015, with great PR/marketing applications. A live video broadcasting app called Meerkat was launched last month and caused something of a sensation at SXSW with its unique approach, as it is seamlessly integrated into the Twitter stream. … Continue reading The rise of real-time social video

Roll-out the broadband, we’ll have a barrel of laughs

Most of the time I find myself writing about B2B PR or PR in general, as that is more aligned with my day job. However, this week I spotted a great consumer story that I thought worth sharing. Ever-innovative Virgin Media have celebrated the launch the half-way point of their network expansion in East London … Continue reading Roll-out the broadband, we’ll have a barrel of laughs

The P-P-P-Power of the Penguin

The temperature is falling, the nights are growing longer and the ever warming sight of tinsel is fast growing common - Christmas is on the way! As is now tradition, the first flurry of Christmas activity has been marked by the annual John Lewis advert and this year's has not disappointed. Encouraging each of us … Continue reading The P-P-P-Power of the Penguin

Once its public, its permanent

Some of you may have noticed recently that I changed my approach and linked my blog account with my personal Twitter profile for the first time. If you missed it, hi I'm Tom!I had felt extremely conscious about stating my opinions publicly and, despite reiterating the 'Digital Code of Ethics' to my clients on a … Continue reading Once its public, its permanent