Despite its ubiquity in modern life, it is hard to imagine that YouTube is today only celebrating its 10th birthday. YouTube, which receives in excess of 1 billion views each day, has transcended its purpose as a video sharing platform and is now the second largest search engine in the world, processing around 3 billion … Continue reading YouTube at 10
While we are still some way off using social media to place our votes in General Elections, the platform has become a crucial battleground for political parties. Even Twitter itself has got in on the act, issuing reminders to the public that they must register to vote. But how is Election 2015 playing out on … Continue reading Social media and the General Election
Most of the time I find myself writing about B2B PR or PR in general, as that is more aligned with my day job. However, this week I spotted a great consumer story that I thought worth sharing. Ever-innovative Virgin Media have celebrated the launch the half-way point of their network expansion in East London … Continue reading Roll-out the broadband, we’ll have a barrel of laughs
On Saturday 13th September 2014 a revolution began, signifying both the start of a new sport and the greatest ongoing example of PR in the world today. FIA Formula E is an electric racing category tasked with the dual responsibilities of driving the development of new sustainable technologies for the road cars of the future … Continue reading Formula E: A PR success story in progress
The role of the PR professional is increasingly blurring, incorporating responsibilities that were traditionally aligned with marketing and advertising to offer a ‘more holistic business consultancy’. Truth is, keeping track of everything you are expected to know can be daunting. None more so than the oft-baffling world of search engine optimisation (SEO). Inextricably linked to … Continue reading The secret to SEO integration
The temperature is falling, the nights are growing longer and the ever warming sight of tinsel is fast growing common - Christmas is on the way! As is now tradition, the first flurry of Christmas activity has been marked by the annual John Lewis advert and this year's has not disappointed. Encouraging each of us … Continue reading The P-P-P-Power of the Penguin
The Fédération Internationale de Football Association (FIFA) has been embroiled in a number of high profile accusations of scandal in recent years, centring around various questionable World Cup decisions and suggestions of bribery. The manner in which they have managed media coverage has been poor at best and has caused considerable lasting damage to their … Continue reading Can PR save FIFA?