YouTube at 10

Despite its ubiquity in modern life, it is hard to imagine that YouTube is today only celebrating its 10th birthday. YouTube, which receives in excess of 1 billion views each day, has transcended its purpose as a video sharing platform and is now the second largest search engine in the world, processing around 3 billion … Continue reading YouTube at 10

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Eclipsing the competition

Interesting approach from Oreo – they are the top promoted trend for today and are looking to topple Jaffa Cake’s crown as the best known eclipse-associated snack with #oreoeclipse One in a long line of promoted and reactive social promotions for Oreo, but with the cost of top promoted tweets starting at £100k it’s a … Continue reading Eclipsing the competition

Roll-out the broadband, we’ll have a barrel of laughs

Most of the time I find myself writing about B2B PR or PR in general, as that is more aligned with my day job. However, this week I spotted a great consumer story that I thought worth sharing. Ever-innovative Virgin Media have celebrated the launch the half-way point of their network expansion in East London … Continue reading Roll-out the broadband, we’ll have a barrel of laughs

Twitter announces personalised timelines

Twitter has today announced plans to introduce automatically created timelines for people when they join the services in order to attract those users who are put off by empty news feeds, The timelines will sources data from your smartphone's contact list to decide who to help you to follow, utilising new technology to generate longer … Continue reading Twitter announces personalised timelines

Formula E: A PR success story in progress

On Saturday 13th September 2014 a revolution began, signifying both the start of a new sport and the greatest ongoing example of PR in the world today. FIA Formula E is an electric racing category tasked with the dual responsibilities of driving the development of new sustainable technologies for the road cars of the future … Continue reading Formula E: A PR success story in progress

The P-P-P-Power of the Penguin

The temperature is falling, the nights are growing longer and the ever warming sight of tinsel is fast growing common - Christmas is on the way! As is now tradition, the first flurry of Christmas activity has been marked by the annual John Lewis advert and this year's has not disappointed. Encouraging each of us … Continue reading The P-P-P-Power of the Penguin

When brands overstep the mark

This week Apple made the headlines by uploading U2's latest album to millions of phones and iPods around the world as part of their new product launches (iPhone 6 and Apple Watch). Today it was revealed by Billboard that Apple is reportedly pouring at least $100 million into a campaign around the band's newest release. … Continue reading When brands overstep the mark