The secret to SEO integration

The role of the PR professional is increasingly blurring, incorporating responsibilities that were traditionally aligned with marketing and advertising to offer a ‘more holistic business consultancy’. Truth is, keeping track of everything you are expected to know can be daunting. None more so than the oft-baffling world of search engine optimisation (SEO). Inextricably linked to…

2015: Year of the hashtag

Loved by some, loathed by others, the concept of hashtags has been perhaps Twitter’s most divisive tool since its introduction in August 2007. However, 2015 has been highlighted as the year that the humble hashtag truly reaches maturity. The hashtag is now one of the most fundamental elements in social communications, with 83% of all…

Hashtag Wins & Fails

In an upcoming blog I’ll be looking at why 2015 will be the year of the hashtag, but first I thought I would share a couple of examples of those that have been consummate successes and those that have left a bitter taste. #SuccessStories Make-A-Wish Foundation’s #SFBatKid In November 2013, the world fell in love…

Twitter cheat sheet

While Twitter has had an active community since 2006, many businesses still fear its presence in their communications campaigns – primarily through a lack of understanding and interaction with the platform. However, Twitter provides possibly the simplest and easiest opportunity to reach your customers and share your message, let alone promote sales. Getting started is…

Can PR save FIFA?

The Fédération Internationale de Football Association (FIFA) has been embroiled in a number of high profile accusations of scandal in recent years, centring around various questionable World Cup decisions and suggestions of bribery. The manner in which they have managed media coverage has been poor at best and has caused considerable lasting damage to their…