Formula E: A PR success story in progress

On Saturday 13th September 2014 a revolution began, signifying both the start of a new sport and the greatest ongoing example of PR in the world today. FIA Formula E is an electric racing category tasked with the dual responsibilities of driving the development of new sustainable technologies for the road cars of the future … Continue reading Formula E: A PR success story in progress

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Formula 1: A social media crisis

For me Formula 1 is the pinnacle of motorsport – a perfect blend of man and machine, pushing the limits of physics in a way that makes hearts leap into the back of mouths and grown men feel like small children again. That said, F1 is currently the best example of a brand failing to … Continue reading Formula 1: A social media crisis