Despite its ubiquity in modern life, it is hard to imagine that YouTube is today only celebrating its 10th birthday.
YouTube, which receives in excess of 1 billion views each day, has transcended its purpose as a video sharing platform and is now the second largest search engine in the world, processing around 3 billion queries per month.
Despite many industry commentators balking at the pricetag of its $1.65bn sale to Google in 2006, YouTube is today worth in excess of $40bn and generated $5.9bn in ad revenue in 2014 alone.
The platform now reaches more U.S. adults between 18-34 than any TV network, and it its users were its population, YouTube would be the 3rd largest country in the world (after China and India).
If you aren’t using this platform for your communications programme, you are missing the biggest opportunity to share your messages – whether B2C or B2B.
Here are some key stats on why you need to use YouTube in your communications mix: