Roll-out the broadband, we’ll have a barrel of laughs

Bollywood comes to Brick Lane as Virgin Media unveil henna van designed by celebrity artist, Ash KumarMost of the time I find myself writing about B2B PR or PR in general, as that is more aligned with my day job. However, this week I spotted a great consumer story that I thought worth sharing.

Ever-innovative Virgin Media have celebrated the launch the half-way point of their network expansion in East London by turning their vans into moving pieces of art with the help of celebrity henna artist Ash Kumar.

To kick off the campaign, a Bollywood-inspired party was thrown for Newham residents, who helped design a second engineer’s van under Ash Kumar’s expert tutelage.

The rollout will bring ultrafast broadband to over 100,000 more London homes and comes just a fortnight after the UK Government announced that as many as 20% of the population has never used the internet. It also follows the announcement that Virgin Media will invest £3bn in improving its fibre optic network across the UK

As a massive West Ham United fan, I know what a sense of community there is in the East End of London and it’s great to see a brand embracing that spirit.

Always innovative, brave and promoting the best of British – just wanted to say, well done Virgin Media.


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