The secret to SEO integration


The role of the PR professional is increasingly blurring, incorporating responsibilities that were traditionally aligned with marketing and advertising to offer a ‘more holistic business consultancy’.

Truth is, keeping track of everything you are expected to know can be daunting. None more so than the oft-baffling world of search engine optimisation (SEO). Inextricably linked to content creation and social media, having a handle on SEO is now a must – did you know that 70% of the links search users click on are organic, not paid?

So, to celebrate the fact that its Friday here’s a handy guide to how SEO integration can be eased for both marketing and PR pros:


If you want more articles on SEO, share your suggestions in the comment section below.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s