The secret to SEO integration

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The role of the PR professional is increasingly blurring, incorporating responsibilities that were traditionally aligned with marketing and advertising to offer a ‘more holistic business consultancy’.

Truth is, keeping track of everything you are expected to know can be daunting. None more so than the oft-baffling world of search engine optimisation (SEO). Inextricably linked to content creation and social media, having a handle on SEO is now a must – did you know that 70% of the links search users click on are organic, not paid?

So, to celebrate the fact that its Friday here’s a handy guide to how SEO integration can be eased for both marketing and PR pros:

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If you want more articles on SEO, share your suggestions in the comment section below.

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