The role of the PR professional is increasingly blurring, incorporating responsibilities that were traditionally aligned with marketing and advertising to offer a ‘more holistic business consultancy’.
Truth is, keeping track of everything you are expected to know can be daunting. None more so than the oft-baffling world of search engine optimisation (SEO). Inextricably linked to content creation and social media, having a handle on SEO is now a must – did you know that 70% of the links search users click on are organic, not paid?
So, to celebrate the fact that its Friday here’s a handy guide to how SEO integration can be eased for both marketing and PR pros:
If you want more articles on SEO, share your suggestions in the comment section below.