Social networks kick off 2015 developments

Today marks the first big push for the major social networks as they strive for domination in 2015. Here’s a quick summary of the latest updates that you need to know: Twitter – group messaging and mobile video Not to be outdone by Facebook and Instagram, Twitter has announced today that it is rolling out … Continue reading Social networks kick off 2015 developments

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Formula 1: A social media crisis

For me Formula 1 is the pinnacle of motorsport – a perfect blend of man and machine, pushing the limits of physics in a way that makes hearts leap into the back of mouths and grown men feel like small children again. That said, F1 is currently the best example of a brand failing to … Continue reading Formula 1: A social media crisis

The secret to SEO integration

The role of the PR professional is increasingly blurring, incorporating responsibilities that were traditionally aligned with marketing and advertising to offer a ‘more holistic business consultancy’. Truth is, keeping track of everything you are expected to know can be daunting. None more so than the oft-baffling world of search engine optimisation (SEO). Inextricably linked to … Continue reading The secret to SEO integration

2015: Year of the hashtag

Loved by some, loathed by others, the concept of hashtags has been perhaps Twitter’s most divisive tool since its introduction in August 2007. However, 2015 has been highlighted as the year that the humble hashtag truly reaches maturity. The hashtag is now one of the most fundamental elements in social communications, with 83% of all … Continue reading 2015: Year of the hashtag

Hashtag Wins & Fails

In an upcoming blog I'll be looking at why 2015 will be the year of the hashtag, but first I thought I would share a couple of examples of those that have been consummate successes and those that have left a bitter taste. #SuccessStories Make-A-Wish Foundation’s #SFBatKid In November 2013, the world fell in love … Continue reading Hashtag Wins & Fails

Twitter cheat sheet

While Twitter has had an active community since 2006, many businesses still fear its presence in their communications campaigns - primarily through a lack of understanding and interaction with the platform. However, Twitter provides possibly the simplest and easiest opportunity to reach your customers and share your message, let alone promote sales. Getting started is … Continue reading Twitter cheat sheet