The Fédération Internationale de Football Association (FIFA) has been embroiled in a number of high profile accusations of scandal in recent years, centring around various questionable World Cup decisions and suggestions of bribery. The manner in which they have managed media coverage has been poor at best and has caused considerable lasting damage to their … Continue reading Can PR save FIFA?
Spredfast/Forrester has conducted its 2014 State of Enterprise Social Marketing Report, which surveyed 2,800 marketers of all sizes. Here are their thoughts on what they want from social media this year:
In homage to Measurement Week 2014 I issued a survey on the use of Advertising Value Equivalence (AVE) via Twitter asking whether the disputed metric is still prevalent in the PR and marketing industries. The results might surprise: Over 100 of you responded, with 42.86% stating that they still use AVE as a form of … Continue reading The spectre of AVE
Advertising Value Equivalency (AVE) has long been considered an outmoded and misrepresentative measurement of PR's true worth, and yet as Measurement Week 2014 kicks off it is still commonplace in the industry. But how commonplace is it? I would love your feedback using the survey below:
This week Apple made the headlines by uploading U2's latest album to millions of phones and iPods around the world as part of their new product launches (iPhone 6 and Apple Watch). Today it was revealed by Billboard that Apple is reportedly pouring at least $100 million into a campaign around the band's newest release. … Continue reading When brands overstep the mark
It is very easy to follow the crowd and jump onto a new social media platform because they are. However, true social success can only be achieved by being on the best platform(s) for your business, suiting your needs and your customers'. Here's a handy chart to help you understand which platform is right for … Continue reading Finding the right form of social media for your business
Potentially the most important event in the communications world is due to take place next week. Measurement Week 2014 commences in New York on Monday 15th September, with the International Association for the Measurement and Evaluation of Communication conference designed to highlight best practice for PR. Measurement holds the key to unlocking the potential of … Continue reading Can we handle the measurement?