Can PR save FIFA?

The Fédération Internationale de Football Association (FIFA) has been embroiled in a number of high profile accusations of scandal in recent years, centring around various questionable World Cup decisions and suggestions of bribery. The manner in which they have managed media coverage has been poor at best and has caused considerable lasting damage to their…

The spectre of AVE

In homage to Measurement Week 2014 I issued a survey on the use of Advertising Value Equivalence (AVE) via Twitter asking whether the disputed metric is still prevalent in the PR and marketing industries. The results might surprise: Over 100 of you responded, with 42.86% stating that they still use AVE as a form of…

Can we handle the measurement?

Potentially the most important event in the communications world is due to take place next week. Measurement Week 2014 commences in New York on Monday 15th September, with the International Association for the Measurement and Evaluation of Communication conference designed to highlight best practice for PR. Measurement holds the key to unlocking the potential of…