Having the right tools to support your social media programme is essential, whether developing a new social media account, driving greater levels of engagement or simply seeking deeper insight into your following.
While there are a plethora of services out there, some can easily cost upwards of £20k per month for just medium-sized accounts.
The second in a series of guides to the very best of free resources to help you track, grow and, ultimately, profit from your Twitter account, today we will look at Twitonomy.
If you’re looking for a quick overview of your account’s performance, with a tonne of visual data to use in reports, Twitonomy is perfect for you.
Quite simply providing diagnostics on the anatomy of your Twitter account, think of Twitonomy as your GP – a good place to get a quick check-up.
Due to the way in which the data is presented it can be a little confusing at first, with primary coloured charts and stats filling the screen, but look a little closer and everything you need for a quick update is here.
All data can be downloaded into extremely useful charts at the click of a button, and the data range can be adapted to create more focused reports.
Upfront Twitonomy provides a full analytics overview of your account, detailing followers to following ratio; stats on account activity and follower engagement; as well as the number of times you have been listed.
In the right-hand pane of the profile, your followers and those accounts that you follow are detailed, with top-line information on each listed.
This offers a great insight into those who are most prolific, as well as those who are likely to have the highest levels of social authority.
Here come the incredible primary coloured charts!
Twitonomy provides something that no other free analytics service does – an overview of your closest Twitter contacts at a glance.
In this section you can clearly see where you are sharing information from the most, who you are speaking with most often, who you are connecting with, and which hastags you use frequently.
While Followerwonk provides information on the best time to reach your audience by hour, Twitonomy allows you to analyse those days when your account is most active as well.
Clearly Wednesday and Friday are my most popular days to engage on Twitter, while perhaps I need to work harder to keep up activity over the weekend and on Mondays.
Twitonomy also provides a handy overview of which platforms you use most often to tweet.
While this may seem like a fairly inconsequential chart, it has major implications for your return on investment and the profitability of your account.
Utilising services like Hootsuite to share regular updates will save you considerable time in the long-run and will alleviate the time pressures associated with growing a Twitter account. Regardless of your availability and the age of the account, it is still essential to maintain an active presence on Twitter itself wherever possible – this will drive the highest levels of engagement.
As with all of these free tools, there is a wealth of additional data below the surface and it would take 10 blogs to cover it all off.
Twitonomy also provides a paid service, but really everything you could need is present in the free version. Jump in, give it a try and see if the information presented has applications for your analysis. I am certain that something here will be of use to your or a client.
Please leave a comment, query or complaint below. Feel free to share any other tools that your use or would like to know more about, and I will aim to cover them later in the series.