Social media and B2B sales

Social media offers considerable sales opportunities for brands, but it is not just consumer products that are reaping the benefits of the platform. An estimated £3.1 billion will be spent on social media this year, up from just $716 million in 2013. Getting social sales right can be the key to getting to the next … Continue reading Social media and B2B sales

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A guide to the best free social media tools – SocialBro

Having the right tools to support your social media programme is essential, whether developing a new social media account, driving greater levels of engagement or simply seeking deeper insight into your following. While there are a plethora of services out there, some can easily cost upwards of £20k per month for medium-sized accounts. The third … Continue reading A guide to the best free social media tools – SocialBro

Through the looking glass

Wearable technology, particularly Google Glass, was the buzz of the communications world last year as these devices entered the mainstream and more manufacturers jumped on the bandwagon. In the last month alone, Google Glass has gone on sale in the UK, and Apple is set to announce its first foray into the iWatch game. However, … Continue reading Through the looking glass

A guide to the best free social media tools – Twitonomy

Having the right tools to support your social media programme is essential, whether developing a new social media account, driving greater levels of engagement or simply seeking deeper insight into your following. While there are a plethora of services out there, some can easily cost upwards of £20k per month for just medium-sized accounts. The … Continue reading A guide to the best free social media tools – Twitonomy

Vini Video Vici – Conquering with video

2014 is undisputedly the year of the video, and research has shown that videos increase people's understanding of a product or service by 74% Forget long-winded blogs or company articles, get the attention of your customers with short, sweet and insightful videos are the key to progress. This is as crucial for sharing the results … Continue reading Vini Video Vici – Conquering with video

A guide to the best free social media tools – Followerwonk

Having the right tools to support your social media programme is essential, whether developing a new social media account, driving greater levels of engagement or simply seeking deeper insight into your following. While there are a plethora of services out there, some can easily cost upwards of £20k per month for just medium-sized accounts. The … Continue reading A guide to the best free social media tools – Followerwonk

The most important work skills for communications professionals

With the communications workplace evolving rapidly due to advances in technology, changes in the media and the very way in which we consume services and products, our professional skillset needs to adapt accordingly. Here are the 10 most important skills that you need to start working on right now so that you are ready for … Continue reading The most important work skills for communications professionals