Measurement Week 2014

It has been a couple of months since AMEC announced the launch of Measurement Week – an industry initiative to turn the spotlight on the importance of PR measurement – and yet all has gone very quiet. I truly believe that this event could not be more timely or important. The PR industry is in…

How to make people care

Working in an agency, PR consultants have all sorts of brands and products coming across their desks, some of which sell themselves, while others will greatly challenge your creativity and pitching expertise. So, how do you get a journalist and the general public to care about a product that they barely know exists? An everyday…

Shock tactic

Getting your business message to stand out from the millions of other corporate stories online takes something special, but too many organisations are averse to taking a risk that could set them apart from the competition. It is the job of an agency to be brave and help a client understand the benefits from being…