Telecommunications giant Vodafone has been grabbing attention online this week with its ‘Vodafone Firsts’, which aims to inspire people to do something remarkable for the first time using mobile technology.
Alongside an active social media campaign, Vodafone Firsts has gained considerable attention for providing inspirational women in their 70s with heart-warming brand new experiences, as the two videos below demonstrate.
Later in the year Vodafone will ask consumer to tell the company what they want to do for the first time via a dedicated website and it will look to enable these aspirations through its mobile technology.
A simple yet highly effective campaign:
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