Who needs PR?

A recent article in the Financial Times demonstrated the dim view that many CEOs have of the PR industry, highlighting that they believe PR professionals do little than “provide a bland message” and “add corporate-speak”. The PR industry faces a considerable challenge to its long-term existence and needs to take swift action to prove its…

Promoting creativity

The business community has long held the view that PR professionals only write press releases and add a little spin to corporate messages. Yet, as marketing and advertising firms increasingly offer PR as a service, it is the creativity of the PR industry that can really set it apart from the competition. As we enter…

Jelly: The new Twitter?

The Jelly app has just celebrated its first birthday and has already found a loyal following with users worldwide. Last month Jelly creator and Twitter co-founder Biz Stone announced that he intends to monetise the platform, but also stated that it will only accept money from businesses and brands that help Jelly’s users. Jelly for…

Vodafone grabbing headlines with ‘Firsts’ campaign

Telecommunications giant Vodafone has been grabbing attention online this week with its ‘Vodafone Firsts’, which aims to inspire people to do something remarkable for the first time using mobile technology. Alongside an active social media campaign, Vodafone Firsts has gained considerable attention for providing inspirational women in their 70s with heart-warming brand new experiences, as…