Google has announced a new partnership with the Luxottica Group, the largest glasses company in the world responsible for brands including Ray-Ban, Oakley, Prada and Giorgio Armani.
The move comes as the technology giant continues its push to bring wearable technology into the mainstream ahead of the general sale of its new Google Glass technology, such is scheduled for late 2014.
While Google Glass has been outlandishly futuristic in its design from the concept stage, the partnership with the Luxottica Group demonstrates a move towards a blending of tomorrow and the traditional – a step that will undoubtedly smooth the transition period as the public gets used to this new concept.
Are Google Wayfarers on the horizon? I wouldn’t be surprised and I am sure they will be here sooner than you think. Rival companies are already close to releasing smart contact lens and the next generation of smart watches boast impressive biometric technologies that change the way we interact with our devices.
Google has certainly made a bold move with this partnership, but it is certain to be one that will pay off for both parties. Watch this space…