Perfecting a pitch

Building relationships with journalists is the crux of any PR’s career and makes the difference between sporadic and reliable coverage. Producing a well-honed pitch is essential if you want to get your story out there. Here are some simple steps to nailing that ‘perfect pitch’. Brevity is a virtue Journalists have incredible demands on their…

Promoting a sustainable business environment

The Intergovernmental Panel on Climate Change today issued its latest and most detailed assessment of climate change impact to date, which draws damning conclusions about the potentially ‘catastrophic’ effects of inaction. Businesses need to assess their sustainability credentials as part of a global mission to address climate change before it is too late. As Steve…

Friday inspiration: Notable PR stunts

Looking for a little inspiration at the end of the week? Check out the following five PR stunts to unlock your creativity… 1. THE SELFIE SEEN AROUND THE WORLD Probably the biggest PR stunt of 2014 so far. Samsung’s PR stunt involved a smart phone, Ellen Degeneres and a host of famous faces. The selfie…

Is the future virtual?

Following Facebook’s purchase of virtual reality firm Oculus VR, how might this new form of technology be used by businesses and for communications in the future? Check out the BBC’s latest video: Why did Facebook spend $2bn on virtual reality?

Reputation, reputation, reputation

The PR and communications industry’s sole focus is on building the reputation of its clients, but is the sector doing enough to promote itself? With the lines between marketing, PR and advertising becoming increasingly blurred, the general public and business community has become progressively uncertain about the parameters and functions of each. While the effects…

Virtual media a $2 billion reality

Facebook has today continued its technological spending spree, shelling out over $2 billion for virtual reality start-up Oculus VR. Alongside the maturation of augmented reality, virtual reality is fast becoming the next big technology. While the communications benefits of the former are clear to see (particularly for attention-grabbing PR stunts), virtual reality is still finding…